There is a creative, independent spirit that drives some of the most promising young winemakers in Santa Barbara County. This enterprising spirit has found the perfect balance of
“You are the average of the five people you spend the most time with.” —Jim Rohn, American entrepreneur, author and motivational speaker. Who are your five people? Ask yourself this: How insightful are they? How optimistic are they? How open minded are they? How supportive are they? What do you want to achieve in the […]
You know that moment when your project takes a turn for the worse? When the deadline is looming, and yet you see no possible end in sight? Me too. And I hate that feeling. Here are a seven tried and true ways to ensure this doesn’t happen to you: Break down your project into multiple mini-deadlines […]
One of our favorite branding exercises when working with a new client is creating a core attributes list. The list becomes our go-to gut check as we move forward with new projects. These core attributes are at the root of our strategy and referenced when questioning motives behind activity throughout the company. Example: One of […]
Many business owners think they know the answer to the ‘Why should I be on social media?’ question, but they don’t ever really figure out the ‘How should I be on social media?’ question. Providing outstanding customer service is directly connected to
Wait. What? You don’t have a mobile site. This could be a problem. Analytics prove that the increased usage of mobile devices and tablets has continued to grow. Have you visited your website on a smart phone? Not so smart-looking is it? There are plenty of options out there for getting an optimized site, and […]
In a blog post today, Facebook announced the rollout of hashtags. Now, when you click on a hashtag in your Facebook stream you’ll be served up a collection of conversation points within that specific hashtag (topic). Great news for heavy Instagram users, since all of those awesome hashtags haven’t been clickable up until now. Can’t […]
Google Plus is owned by the world’s largest search engine, Google. If you choose to ignore this important social network, there could be consequences to your organization’s social success.