Surround yourself with the right influencers

  "You are the average of the five people you spend the most time with." —Jim Rohn, American entrepreneur, author and motivational speaker. Who are your five people? Ask yourself this: How insightful are they? How optimistic are they? How open minded are they? How supportive are they? What do you want to achieve in the next 2 years? Maybe you need new people, maybe you don't. But you should consider the talent, and influence, of the people you are surrounded by. You … [Read more...]

When a due date simply isn’t enough

You know that moment when your project takes a turn for the worse? When the deadline is looming, and yet you see no possible end in sight? Me too. And I hate that feeling. Here are a seven tried and true ways to ensure this doesn't happen to you: Break down your project into multiple mini-deadlines Ask someone else to make you accountable, and check in on your progress Set up a weekly project walkthrough, so you can demonstrate the work that has been completed to that … [Read more...]

Using LinkedIn Endorsements to stay top of mind with your connections

While LinkedIn abounds with connection opportunities, it can be difficult to get in front of someone using LinkedIn without seeming needy. One simple way to gain attention is by taking advantage of Endorsements. Using Endorsements to stay top of mind: Let's say you meet someone at a conference and have a few good conversations about what they do. They seem knowledgeable, and you're interested in them whether it's for their professional services, a job opening within their team, or as a … [Read more...]

The importance of your brand’s core attributes

One of our favorite branding exercises when working with a new client is creating a core attributes list. The list becomes our go-to gut check as we move forward with new projects. These core attributes are at the root of our strategy and referenced when questioning motives behind activity throughout the company. Example: One of Thinktapp's core attributes is 'do-goodery.' When we consider taking on work for a new client, we always bear in mind how active they are (or plan to be) in their … [Read more...]

Google ad distribution and your mobile website

Wait. What? You don't have a mobile site. This could be a problem. Analytics prove that the increased usage of mobile devices and tablets has continued to grow. Have you visited your website on a smart phone? Not so smart-looking is it? There are plenty of options out there for getting an optimized site, and if there were ever a time to do it, it would be now. Google has just announced that on July 22nd they are updated AdWords to what they call Enhanced Campaigns. You will now have your … [Read more...]

Facebook loves the Hashtag

In a blog post today, Facebook announced the rollout of hashtags. Now, when you click on a hashtag in your Facebook stream you'll be served up a collection of conversation points within that specific hashtag (topic). Great news for heavy Instagram users, since all of those awesome hashtags haven't been clickable up until now. Can't wait to give this one a try - event coverage, seamless storytelling, and personalized interests just got even easier. … [Read more...]