In a blog post today, Facebook announced the rollout of hashtags. Now, when you click on a hashtag in your Facebook stream you’ll be served up a collection of conversation points within that specific hashtag (topic). Great news for heavy Instagram users, since all of those awesome hashtags haven’t been clickable up until now. Can’t [...]
One of the bigger social media mistakes we continue to see remains a focus on the wrong metric. Yes, it’s easy and fun to show off huge numbers of followers, but followers are not an indication of actual success.
Google Plus is owned by the world’s largest search engine, Google. If you choose to ignore this important social network, there could be consequences to your organization’s social success.
With today’s high activity levels on social media, there’s no way we could manage our client’s presence alone. We depend on tools to help us stay productive. We use ManageFlitter to help quickly and easily see who our clients follow, who doesn’t follow them back, and which of those accounts are stagnant, spam-driven, which accounts are [...]
Recently announced: Twitter Ads for the masses! Today, Twitter has opened up Pandora’s [advertising] box for Tweeps near and far. What should marketers consider? A few things: 1) You can now pay to promote your tweets and your brand through Twitter in order to gain more visibility or drive people to take action for your cause. [...]
Time to head back over to LinkedIn! The masterminds behind online professional networking have just released social mentions, a terrific update to their site that allows you to tag individuals or organizations within your post.
As a leader within your business, when you begin to explore a new relationship with a marketing or social media contractor, you should be prepared to undergo some form of a marketing, or brand audit.
What is the best way to boost likes on your page? Use sponsored stories! Sponsored stories are subtle ads that are visible to the friends of your page’s fans. This story shows up in their news feed, and recommends
A great infographic will be an extension of your brand. It will tell the same story as a long-format email or blog post, but in a much more visually appealing and interesting way! The Ultimate Guide to Infographic Marketing for Your SEO Campaign infographic
Think big with the coolest little robot on wheels imaginable. That’s right, Romo (as he’s affectionately called) has stolen our hearts! Originally funded through Kickstarter, Romotive is just about ready to release their new and improved iOS device-driven robot for only $149. Oh the places we will go! Winery tours, romps through the park with the dog, [...]
