Google ad distribution and your mobile website

Wait. What? You don't have a mobile site. This could be a problem. Analytics prove that the increased usage of mobile devices and tablets has continued to grow. Have you visited your website on a smart phone? Not so smart-looking is it? There are plenty of options out there for getting an optimized site, and if there were ever a time to do it, it would be now. Google has just announced that on July 22nd they are updated AdWords to what they call Enhanced Campaigns. You will now have your … [Read more...]

Tips on Twitter Ads – Hootsuite users can hide Promoted tweets

Recently announced:¬†Twitter Ads for the masses! Today, Twitter has opened up Pandora's [advertising] box for Tweeps near and far. What should marketers consider? A few things: 1) You can now pay to promote your tweets and your brand through Twitter in order to gain more visibility or drive people to take action for your cause. 2) People have more chances to be inundated¬†(read: annoyed) by advertising in an otherwise 1-to-1 conversational social networking space. 3) There's good and bad news … [Read more...]

New Facebook changes obscure ads alongside News Feed with Ticker

Well, Facebook has gone and done it again. Recent updates to the Facebook News Feed, and the addition of the real-time activity news ticker are obscuring what used to be visible advertising within the News Feed view. Possibly good news for everyday users who want a more social experience, this can't be so good for advertisers. When first loading the News Feed, the new ticker shows in the right column, at the top of the page. However, as users scroll down, to view their top and most recent … [Read more...]

Where’d my article go?

Attempting to read an article - this exemplifies advertising gone bad. I mean really? Scrolling popups, embedded video, sidebars that are wider than the actual content? Not really helping anybody out Entrepreneur. … [Read more...]