The importance of your brand’s core attributes

Thinktapp brand core attributes

One of our favorite branding exercises when working with a new client is creating a core attributes list. The list becomes our go-to gut check as we move forward with new projects. These core attributes are at the root of our strategy and referenced when questioning motives behind activity throughout the company. Example: One of Thinktapp's core … [Read more...]

Creating the ultimate infographic


A great infographic will be an extension of your brand. It will tell the same story as a long-format email or blog post, but in a much more visually appealing and interesting way!   The Ultimate Guide to Infographic Marketing for Your SEO Campaign infographic … [Read more...]

15 404 error page not found examples


It's important to consider every angle of your brand when a visitor is on your website. Sometimes things don't go as planned, and someone will end up at a dead end. Oftentimes this will result in a 404 Error, Page not found generic message. Below is a collection of 404 Error, Page not found examples from some top brands. I've included a … [Read more...]

The Power of Social: content marketing for B2B

Back in August last year, two great organizations, Content Marketing Institute and MarketingProfs, surveyed just over 1,000 marketers to get a sense of their B2B marketing strategies. Naturally, we took an interest in this - and here is our take on the report: Usage and Effectiveness in content marketing is key. More and more people are … [Read more...]

Financial Marketing to the Millennial Generation

Young and Free checking image

The other day, while doing some market research for a client, I came across the State Employees Credit Union website and discovered some interesting innovation and differentiation. Their name, although commonplace, is entirely descriptive of their offerings, as is their Young & Free Checking. (Isn't that what we all wish we were? Young and … [Read more...]