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9 brand-building tips for winemakers on the rise

There is a creative, independent spirit that drives some of the most promising young winemakers in Santa Barbara County. This enterprising spirit has found the perfect balance of

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Thinktapp brand core attributes

The importance of your brand’s core attributes

One of our favorite branding exercises when working with a new client is creating a core attributes list. The list becomes our go-to gut check as we move forward with new projects. These core attributes are at the root of our strategy and referenced when questioning motives behind activity throughout the company. Example: One of […]

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Smartphone shopping statistics

Google ad distribution and your mobile website

Wait. What? You don’t have a mobile site. This could be a problem. Analytics prove that the increased usage of mobile devices and tablets has continued to grow. Have you visited your website on a smart phone? Not so smart-looking is it? There are plenty of options out there for getting an optimized site, and […]

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New Client Tips

New client tips: A brand is SWOT you make of it.

As a leader within your business, when you begin to explore a new relationship with a marketing or social media contractor, you should be prepared to undergo some form of a marketing, or brand audit.

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infographic

Creating the ultimate infographic

A great infographic will be an extension of your brand. It will tell the same story as a long-format email or blog post, but in a much more visually appealing and interesting way!   The Ultimate Guide to Infographic Marketing for Your SEO Campaign infographic

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15 404 error page not found examples

It’s important to consider every angle of your brand when a visitor is on your website. Sometimes things don’t go as planned, and someone will end up at a dead end. Oftentimes this will result in a 404 Error, Page not found generic message. Below is a collection of 404 Error, Page not found examples from […]

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The Power of Social: content marketing for B2B

The Power of Social: content marketing for B2B

Back in August last year, two great organizations, Content Marketing Institute and MarketingProfs, surveyed just over 1,000 marketers to get a sense of their B2B marketing strategies. Naturally, we took an interest in this – and here is our take on the report: Usage and Effectiveness in content marketing is key. More and more people […]

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Young and Free checking image

Financial Marketing to the Millennial Generation

The other day, while doing some market research for a client, I came across the State Employees Credit Union website and discovered some interesting innovation and differentiation. Their name, although commonplace, is entirely descriptive of their offerings, as is their Young & Free Checking. (Isn’t that what we all wish we were? Young and free?) […]

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Note to self: ad placement is critical #fail

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Out Is In

Out Is In

Wasn’t this REI’s schtick a year or two ago?

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