One of our favorite branding exercises when working with a new client is creating a core attributes list. The list becomes our go-to gut check as we move forward with new projects. These core attributes are at the root of our strategy and referenced when questioning motives behind activity throughout the company. Example: One of […]
Wait. What? You don’t have a mobile site. This could be a problem. Analytics prove that the increased usage of mobile devices and tablets has continued to grow. Have you visited your website on a smart phone? Not so smart-looking is it? There are plenty of options out there for getting an optimized site, and […]
As a leader within your business, when you begin to explore a new relationship with a marketing or social media contractor, you should be prepared to undergo some form of a marketing, or brand audit.
A great infographic will be an extension of your brand. It will tell the same story as a long-format email or blog post, but in a much more visually appealing and interesting way! The Ultimate Guide to Infographic Marketing for Your SEO Campaign infographic
It’s important to consider every angle of your brand when a visitor is on your website. Sometimes things don’t go as planned, and someone will end up at a dead end. Oftentimes this will result in a 404 Error, Page not found generic message. Below is a collection of 404 Error, Page not found examples from […]
Back in August last year, two great organizations, Content Marketing Institute and MarketingProfs, surveyed just over 1,000 marketers to get a sense of their B2B marketing strategies. Naturally, we took an interest in this – and here is our take on the report: Usage and Effectiveness in content marketing is key. More and more people […]
The other day, while doing some market research for a client, I came across the State Employees Credit Union website and discovered some interesting innovation and differentiation. Their name, although commonplace, is entirely descriptive of their offerings, as is their Young & Free Checking. (Isn’t that what we all wish we were? Young and free?) […]