There is a creative, independent spirit that drives some of the most promising young winemakers in Santa Barbara County. This enterprising spirit has found the perfect balance of
One of our favorite branding exercises when working with a new client is creating a core attributes list. The list becomes our go-to gut check as we move forward with new projects. These core attributes are at the root of our strategy and referenced when questioning motives behind activity throughout the company. Example: One of […]
Wait. What? You don’t have a mobile site. This could be a problem. Analytics prove that the increased usage of mobile devices and tablets has continued to grow. Have you visited your website on a smart phone? Not so smart-looking is it? There are plenty of options out there for getting an optimized site, and […]
As a leader within your business, when you begin to explore a new relationship with a marketing or social media contractor, you should be prepared to undergo some form of a marketing, or brand audit.
A great infographic will be an extension of your brand. It will tell the same story as a long-format email or blog post, but in a much more visually appealing and interesting way! The Ultimate Guide to Infographic Marketing for Your SEO Campaign infographic
It’s important to consider every angle of your brand when a visitor is on your website. Sometimes things don’t go as planned, and someone will end up at a dead end. Oftentimes this will result in a 404 Error, Page not found generic message. Below is a collection of 404 Error, Page not found examples from […]
Back in August last year, two great organizations, Content Marketing Institute and MarketingProfs, surveyed just over 1,000 marketers to get a sense of their B2B marketing strategies. Naturally, we took an interest in this – and here is our take on the report: Usage and Effectiveness in content marketing is key. More and more people […]
The other day, while doing some market research for a client, I came across the State Employees Credit Union website and discovered some interesting innovation and differentiation. Their name, although commonplace, is entirely descriptive of their offerings, as is their Young & Free Checking. (Isn’t that what we all wish we were? Young and free?) […]