A quick look at a current Twitter promotion by Pepsi, with an (un)interesting angle.
Yes, like many good online campaigns, Pepsi has covered all angles with their strategy:
1. Loyalty reinforcement (the giveaway)
2. Increased ‘follow’ strategy (auto-follow 14 handles upon entry)
3. increased brand awareness through shares (auto-share upon entry)
What do I think they neglected? Messaging. The focus on their ‘Billion Dollar Brands’ lacks ingenuity, and it lacks creativity. If you’ve got something fun to giveaway, make it fun. Just because you have billions of dollars can’t be good enough, can it?
View the live promotion for yourself.