How to write smart social media guidelines | Part 3

Welcome to part 3 in our new series, Smart social media guidelines. We’re outlining the essential topics that should be covered in an organization’s social media handbook. The following social media guidelines can easily be updated to reflect your organizations tone. Feel free to use these as a basis for outlining your staff’s guidelines.

Add value.
Content should be thought provoking and build a sense of community. Keep content simple, clear, informative and interesting. If your posts help people improve knowledge or skills, build their businesses, do their jobs, solve problems, or understand your organization better, then it’s adding value.

Example:RT @GreatNP We’re giving $1 to the Amazing Heart Hospital Foundation for every tweet mentioning #health today!

Be knowledgeable.
Contribute your thoughts, experiences, observations, and opinions regarding issues you know well and are passionate about. Provide your unique, individual perspective. Make sure you know the facts and have permission and approval before posting.

Example:Love the textiles at Tres Manos in Mesilla. Maria Garcia teaches women in San Miguel Colonias to weave & they keep 70% of the $$. Win-win.

Be respectful.
Show proper consideration for others’ privacy and for topics that may be considered objectionable or inflammatory, such as politics and religion. Don’t use ethnic slurs, personal insults, obscenity, or engage in unacceptable conduct. Do not post words, jokes, or comments based on gender, sexual orientation, race, ethnicity, age, or religion.

Be polite.
When disagreeing with others’ opinions keep your response appropriate. Don’t pick a fight. When you see misrepresentations or patently false statements, address the issue, stick to the facts and make sure the facts are publicly available. If you find yourself in an antagonistic situation, don’t get defensive and don’t disengage from the conversation abruptly, but disengage in a polite manner that reflects well on your organization. Feel free to ask for advice.

Example:I STILL haven’t gotten my new @yellowshoestore shoes that I ordered 2 weeks ago!
Bad Reply:We’ve been busy, it’s the holidays! Have you called customer service?

Example:I STILL haven’t gotten my new @yellowshoestore shoes that I ordered 2 weeks ago!

Good Reply:Let me look into that for you, we hate to see folks drop through the cracks. I just sent you a DM to get some more info.

Be law-abiding.
Respect laws regarding copyright, trademark, intellectual property, fair use, confidentiality and financial disclosure. Never comment on anything related to legal matters. Do not post material could remotely be considered harassing, obscene, pornographic, defamatory, libelous, threatening, hateful, or embarrassing to anyone. It is okay to quote a short excerpt of someone else’s work, but always with proper attribution and a link, if appropriate. Copyright laws are stringent and it is imperative to credit sources.

Example: @borderboy
Immigration Scandal Sparks Reform Debate

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